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Marketing Routine–5 Reasons Why You Need One

The key to producing marketing results has a lot to do with consistency.  If you’re guilty of ‘once and done’ marketing, it’s unlikely that you’ll see any kind of success.  Routine and consistency help...

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5 Ways to Set Client Expectations

Do you ever have clients that complain about your customer service? I recently spent a few days with a friend who is also a Physician Assistant at a very busy medical practice.  Each day we were...

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Cultivate The Relationship!

Seen your doctor lately?  You probably get more ‘face time’ at a speed-networking event than you get with your doctor! It’s not the doctor’s fault.  Today’s M.D. sees, on average, 40 -60 patients a...

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Plan your Career and Life, Like you Plan your Vacation

In general, people spend more time planning their family vacation than they do their lives.  It seems that, for the most part, we just allow our careers and relationships to form around us and we adapt...

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Quiet Time is Vital in a Connected World

Reprinted from my article in the Women at Work column published in the Rochester Democrat and Chronicle, October 9, 2012 Shhh! Turn the distraction off and listen. Your brain is talking to you. We live...

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What Strategies Are You Changing Now to Make 2013 More Profitable?

I know you don’t want to face it, but 2013 is much closer than you think.  Have you created your goals and strategies for the new year yet?  Have you decided the next level you want to take your...

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Working ON vs. IN Your Business

As you grow your business it’s important to distinguish between working ON and IN your business. Without budgeting  how to spend your time, you’re not likely to move toward your goals. For many small...

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How to Earn More Money by Using Effective Time Management

When you set out for business for yourself, you have plans, goals and expectations.  After the thrill of start up has passed, you start to review where you are at, what you have accomplished and where...

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How to Lose Money with Groupon

If you talk to many of the small businesses who decided to try to Groupon to increase business.  They will tell you that they received a generous spike in sales however, hardly any of them converted...

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Creating New Marketing Habits

One of the best ways I know to get something new done that really matters in your business is to give it the importance it deserves. There are few ways you can do this. The first is to understand the...

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Are you frustrated with your networking efforts? – Part 3

(Part 3 of a 3 part series on better networking).  If you missed Part 2, click here. After the event…Here’s where the real magic begins. Follow up the next day. I know how it feels “Uh! I’ve been to...

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Narrow Your Focus to Grow?

This is a great question because at first glance, focusing seems counter-intuitive. However, as you’ll see by reading below, there are several reasons that going into a niche can make a business highly...

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Create An Outstanding Customer Experience

In order to differentiate yourself in today’s marketplace, it’s extremely important to create a customer experience that is relevant and establishes a strong connection with your target market. It’s...

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How Well Do You Know Your Current Target Market

So, you think you know your target market. You have a dedicated sales team talking to customers every day.  You have others who analyze sales and market trends. So why should you consult the customer?...

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Creating a Change Culture Starts with Leadership

“Change is hard.”  ”Change is inevitable.”  ”Be the change you want to see.”  Whichever description of change you ascribe to, the fact remains that the process of change – be it in an organization, a...

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The Human Resource Is By Far The Most Precious

Out of all the resources within the organization, the human resource is by far the most precious. Technology and processes have their place in the company, however, its starts with people and it ends...

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